MJ Kane Accountants
THE CHALLENGE
Building a Digital Presence to Drive Growth
MJ Kane Accountants, a well-regarded accountancy firm known for their excellent reputation and word-of-mouth referrals, approached Digital Media Guys (DMG) with a critical challenge. While their strong local reputation had served them well, they recognised the need to embrace digital channels to grow their business.
At the time, MJ Kane’s website was outdated and underperforming, generating little to no enquiries through digital platforms.
MJ Kane Accountants sought a long-term partner to help them transition from a primarily referral-based business to one that thrived in the digital age.
Project Goals
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Attract new business enquiries through digital channels.
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Target specific audiences, including Limited companies, SMEs, and blue-chip businesses.
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Reposition their brand as a forward-thinking, professional accountancy firm.
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Leverage SEO and digital marketing to stand out in a competitive marketplace.
THE SOLUTION
A Comprehensive Digital Strategy by Digital Media Guys
DMG tackled MJ Kane’s challenges with a strategic, multi-phase approach designed to deliver both immediate results and sustainable growth.
DMG completely redesigned MJ Kane’s website, transforming it into a modern, user-friendly platform. The new site was built to engage potential clients, with clear calls to action, easy navigation, and detailed service pages tailored to the needs of Limited companies, SMEs, and blue-chip businesses. The professional design reflected the firm’s expertise and commitment to delivering value to their clients.
DMG implemented a focused SEO strategy to reposition MJ Kane Accountants in search engine rankings. By targeting key terms such as “Limited company accountants,” “SME accountancy services,” and “blue-chip business accountants,” the firm began to attract enquiries from their ideal clients. Technical SEO, content creation, and ongoing optimisation ensured consistent growth in organic traffic.
To accelerate growth, DMG introduced pay-per-click (PPC) advertising and social media marketing. These campaigns were designed to complement the SEO strategy, driving targeted traffic to the site while increasing brand awareness across multiple channels.
For over two years, DMG has worked closely with MJ Kane Accountants to continually refine their digital strategy. Regular updates, performance tracking, and new content have kept the firm’s online presence fresh and competitive.
DMG completely redesigned MJ Kane’s website, transforming it into a modern, user-friendly platform. The new site was built to engage potential clients, with clear calls to action, easy navigation, and detailed service pages tailored to the needs of Limited companies, SMEs, and blue-chip businesses. The professional design reflected the firm’s expertise and commitment to delivering value to their clients.
DMG implemented a focused SEO strategy to reposition MJ Kane Accountants in search engine rankings. By targeting key terms such as “Limited company accountants,” “SME accountancy services,” and “blue-chip business accountants,” the firm began to attract enquiries from their ideal clients. Technical SEO, content creation, and ongoing optimisation ensured consistent growth in organic traffic.
To accelerate growth, DMG introduced pay-per-click (PPC) advertising and social media marketing. These campaigns were designed to complement the SEO strategy, driving targeted traffic to the site while increasing brand awareness across multiple channels.
For over two years, DMG has worked closely with MJ Kane Accountants to continually refine their digital strategy. Regular updates, performance tracking, and new content have kept the firm’s online presence fresh and competitive.
THE RESULTS
A Thriving Digital Business
Since partnering with DMG, MJ Kane Accountants has seen a complete transformation in how they attract and engage new clients:
The firm now receives most of their enquiries through the website and digital marketing efforts, a stark contrast to their earlier reliance on word-of-mouth referrals.
Organic search traffic has grown significantly, driven by the SEO strategy and ongoing optimisation.
The website and marketing campaigns have successfully targeted Limited companies, SMEs, and blue-chip businesses, helping MJ Kane land the clients they wanted.
The modern website and consistent digital marketing have positioned MJ Kane Accountants as a leading accountancy firm in their market.
The firm now receives most of their enquiries through the website and digital marketing efforts, a stark contrast to their earlier reliance on word-of-mouth referrals.
Organic search traffic has grown significantly, driven by the SEO strategy and ongoing optimisation.
The website and marketing campaigns have successfully targeted Limited companies, SMEs, and blue-chip businesses, helping MJ Kane land the clients they wanted.
The modern website and consistent digital marketing have positioned MJ Kane Accountants as a leading accountancy firm in their market.
