Helen Ferneyhough Associates
THE CHALLENGE
Compliance and Growth in a Regulated Industry
Helen Ferneyhough Associates (HFA), a respected mortgage brokerage and protection advisory firm based in Wigan, approached Digital Media Guys (DMG) with a clear objective: to modernise their digital presence and reignite business growth. Operating in a highly regulated industry under the Financial Conduct Authority (FCA), all of HFA’s digital communications, including their website, social media, and marketing materials, required strict compliance oversight before publication.
Although HFA had previously worked with another agency to expand their reach, the growth had stagnated. Their existing website and digital marketing strategy were no longer delivering the results they needed, particularly in generating direct-to-consumer enquiries.
HFA needed a partner who could navigate these challenges, overhaul their digital presence, and deliver measurable growth.
Key Challenges
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A dated website that failed to reflect the professionalism of the brand.
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Poor SEO performance, limiting the site’s ability to attract and convert visitors.
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Social media management that lacked focus and didn’t drive significant engagement.
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A need to comply with stringent FCA regulations for all digital communications.
THE SOLUTION
A Strategic Partnership with Digital Media Guys
DMG implemented a comprehensive strategy to bring HFA’s brand into the 21st century and position them for sustained growth.
DMG designed and developed a modern, user-friendly website that reflects HFA’s expertise and professionalism. The updated platform was built to be fully compliant with FCA regulations, while also being optimised for conversions. Clear calls to action, improved navigation, and a fresh design helped to increase enquiries and engagement.
To address the stagnation in HFA’s online growth, DMG identified several key areas for improvement in their SEO performance. A combination of technical SEO fixes and a content-driven strategy was implemented, targeting high-value search terms related to mortgages, protection advice, and financial services. This approach started generating improved traffic and enquiries within weeks of launch.
DMG took over HFA’s social media accounts, creating a strategic plan focused on increasing brand awareness, engagement, and compliance-approved communication. Posts were tailored to resonate with HFA’s target audience, highlighting their expertise while staying fully aligned with FCA regulations.
Since September 2024, DMG has provided continuous SEO and social media management services, refining the strategy based on data-driven insights. This ongoing partnership ensures that HFA remains competitive in the digital landscape while meeting all compliance requirements.
DMG designed and developed a modern, user-friendly website that reflects HFA’s expertise and professionalism. The updated platform was built to be fully compliant with FCA regulations, while also being optimised for conversions. Clear calls to action, improved navigation, and a fresh design helped to increase enquiries and engagement.
To address the stagnation in HFA’s online growth, DMG identified several key areas for improvement in their SEO performance. A combination of technical SEO fixes and a content-driven strategy was implemented, targeting high-value search terms related to mortgages, protection advice, and financial services. This approach started generating improved traffic and enquiries within weeks of launch.
DMG took over HFA’s social media accounts, creating a strategic plan focused on increasing brand awareness, engagement, and compliance-approved communication. Posts were tailored to resonate with HFA’s target audience, highlighting their expertise while staying fully aligned with FCA regulations.
Since September 2024, DMG has provided continuous SEO and social media management services, refining the strategy based on data-driven insights. This ongoing partnership ensures that HFA remains competitive in the digital landscape while meeting all compliance requirements.
THE RESULTS
Record Growth in Just 3 Months
The collaboration between HFA and DMG has delivered outstanding results:
SEO improvements have driven more qualified traffic to the website, leading to higher enquiry rates.
Strategic management of social media accounts has increased brand visibility and engagement with key audiences.
Just three months into the partnership, HFA achieved their highest-ever monthly new business acquisition, directly attributable to DMG’s digital strategy.
DMG’s expertise in regulated industries has ensured all digital content is compliant and approved before publication, giving HFA peace of mind.
SEO improvements have driven more qualified traffic to the website, leading to higher enquiry rates.
Strategic management of social media accounts has increased brand visibility and engagement with key audiences.
Just three months into the partnership, HFA achieved their highest-ever monthly new business acquisition, directly attributable to DMG’s digital strategy.
DMG’s expertise in regulated industries has ensured all digital content is compliant and approved before publication, giving HFA peace of mind.
