Website Development

What is a ‘Proper Website’?

January 20, 2025

In today’s digital age, having a website is not enough. Businesses need a proper website – a platform that is not just visually appealing but also functional, user-friendly, and optimised for conversions. But what exactly makes a website “proper”? At The Digital Media Guys, we specialise in creating websites that tick every box, from UX and UI to CRO and SEO. Let’s break down the essential components of a proper website and why it matters for your business.

User Experience (UX): Designed for Your Visitors

A proper website starts with great user experience. This means that every element of the site is designed with your audience in mind. Visitors should be able to navigate effortlessly, find what they need quickly, and feel encouraged to take action—whether that’s filling out a form, making a purchase, or getting in touch.

    • Clear navigation: Menus should be intuitive, with minimal clicks needed to reach key pages.
    • Responsive design: Your website must work seamlessly on desktop, tablet, and mobile devices.
    • Accessibility: Features like alt text for images and keyboard navigation ensure inclusivity for all users.

    User Interface (UI): Professional and Visually Engaging

    While UX focuses on functionality, UI design ensures your website looks professional and represents your brand. A proper website should:

      • Use a consistent colour scheme and typography that aligns with your branding.
      • Include high-quality images and graphics.
      • Maintain a clean, clutter-free layout that draws attention to important calls-to-action (CTAs).

      Conversion Rate Optimisation (CRO): Turning Visitors into Customers

      A proper website is not just about traffic—it’s about results. CRO ensures your website converts visitors into leads or customers. This includes:

        • Strategic CTAs: Buttons like “Get in Touch” or “Request a Quote” should be prominent and persuasive.
        • Landing pages: Tailored to specific campaigns or user needs, these pages should guide visitors to take a specific action.
        • Forms and contact details: Easy-to-use forms and visible contact information build trust and encourage interaction.

        Built on WordPress with Clean Code

        A proper website needs to be robust and adaptable. Using WordPress as a foundation ensures flexibility, while custom coding with HTML, CSS, and JavaScript allows for tailored functionality.

          • WordPress provides a user-friendly content management system (CMS), making it easy to update content without technical expertise.
          • Custom coding ensures your website is unique, fast, and scalable, unlike generic templates.

          Blog and FAQ Sections: Keeping Content Fresh and Helpful

          Content is king when it comes to SEO. A proper website includes a blog section to provide valuable, updated content that appeals to both your audience and search engines.

            • Blogs: Share industry insights, tips, and news to establish your expertise and boost rankings.
            • FAQs: Address common customer questions to improve user experience and reduce bounce rates.

            Optimised for Speed and SEO

            • Google’s algorithm prioritises fast-loading websites that provide value. A proper website must:
            • Load quickly: Speed matters for both user experience and rankings. Compress images, enable caching, and optimise code to improve load times.
            • Be crawlable by Google: Use proper meta tags, alt attributes for images, and structured data to help search engines understand your content.
            • Incorporate keywords naturally: Ensure the website includes targeted keywords to rank well for relevant searches.

            Case Studies: The Power of a Proper Website

            Warren Farm

            Before partnering with The Digital Media Guys, Warren Farm struggled with an outdated, slow website that lacked structure. After we delivered a brand-new website with optimised UX, UI, and SEO, they saw a 50% increase in leads within three months.

            “We’re now receiving enquiries daily. The new website has completely transformed how people find and connect with us” – says Warren Farm’s owner.

            Daniel Taylor Solicitors

            Daniel Taylor Solicitors had no online visibility due to poor design and a lack of SEO. Their website was redesigned to include a blog, FAQ section, and optimised content. Within six months, they began ranking on Google for local keywords like “solicitors in [location].”

            “Thanks to The Digital Media Guys, we’ve gone from being invisible online to receiving a steady stream of enquiries” – says Daniel Taylor.

            Why You Need a Proper Website

            A proper website is more than just a digital brochure—it’s a 24/7 salesperson, a brand ambassador, and a key tool for driving growth. Without the right design, structure, and optimisation, your website could be holding your business back.

            Take the Next Step with The Digital Media Guys

            If you’re ready to elevate your online presence with a proper website, we’re here to help. Contact us today to discuss your project and see how we can transform your business.

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            Let us help you build a website that works as hard as you do. Get in touch today!