Case Study: Launching Two High-End Websites for Digital Media Guys
Digital Media Guys have recently launched two standout websites for local businesses that represent very different industries but share a common goal. Delivering quality, trust and customer-focused service. The two projects were for Curlett Jones Estates and Pelorus Chauffeurs and both demonstrate how tailored digital design can bring a brand’s story to life online.
Curlett Jones Estates – A Digital Step Forward in Property
Curlett Jones Estates is a growing, award-winning estate agency with offices across Liverpool, Southport and the North East. Their old website no longer reflected the quality or range of services they offered. The goal was to create a professional, scalable and easy-to-navigate platform that could showcase their property listings and communicate their friendly, local approach.
Visit: curlettjones.co.uk
Objectives
- Strengthen the brand’s digital presence and reflect its modern, professional image
- Integrate live property listings for sales, lettings and serviced accommodation
- Improve user experience and navigation for both buyers and landlords
- Optimise performance across all devices and browsers
- Support long-term scalability as new branches open
Our Approach
Digital Media Guys started with a full audit of the existing user journey. The team focused on creating a design that was bright, friendly and clearly structured around the services Curlett Jones Estates provide. The layout separates core services into clear sections: Sales, Lettings, Block Management and Serviced Accommodation, making it easy for visitors to find exactly what they need.
The new website also features a live property feed directly on the homepage, allowing visitors to browse listings immediately. Prominent calls to action such as “Book a Valuation” or “Request a Viewing” encourage users to engage. The site was built mobile-first, ensuring smooth browsing for people searching for homes on their phones or tablets.
Search engine optimisation played a key role in the build, with location-focused pages for Liverpool, Southport and Newcastle helping the company reach audiences in each area. Each page is designed to capture the character of the local property market and highlight the team’s expertise there.
Results
The new Curlett Jones Estates website now presents the business as a professional and approachable estate agency that stands out in a competitive market. It delivers faster load times, clearer navigation, improved mobile usability and stronger conversion opportunities through well-placed enquiry buttons and simplified forms. The site’s structure also gives the brand flexibility to add new content or services as the company continues to expand.
Pelorus Chauffeurs – Building a Luxury Brand Online
Pelorus Chauffeurs is a luxury chauffeur company offering executive travel, weddings, events and airport transfers across the North West and beyond. Their new website needed to communicate sophistication, professionalism and trust while making it easy for clients to request quotes and book journeys.
Visit: peloruschauffeurs.com
Objectives
- Build a premium digital presence to match the quality of the service
- Present key offerings clearly (corporate, wedding, airport and event travel)
- Enable seamless enquiry and booking functionality
- Showcase the luxury fleet and reinforce trust and reliability
- Optimise the website for fast performance and mobile users
Our Approach
Digital Media Guys designed the website around a sleek, minimal and elegant visual style to reflect the prestige of the Pelorus Chauffeurs brand. The colour palette and typography were chosen to feel understated yet refined, allowing the high-quality imagery of the fleet and chauffeurs to stand out.
Each service type, including corporate, airport, wedding and event transport, has its own dedicated page with details and enquiry options. Forms were kept simple to encourage conversions and to accommodate the quick decisions often made by clients booking on the move. Trust signals such as testimonials, licensing information and corporate credentials were included throughout the site.
The website is fully responsive, ensuring it performs just as well on a smartphone as on a desktop. For a client base that often books while travelling, this was a critical requirement.
Results
The finished Pelorus Chauffeurs website delivers an elegant online presence that reflects the quality of the brand. The new site makes it easy for potential customers to understand the range of services, view the fleet and get in touch quickly. It has already helped the company stand out within the competitive chauffeur sector and provides a foundation for future growth as they expand into new regions and markets.
Lessons Learned Across Both Projects
Working on two completely different sectors – property and executive transport, provided Digital Media Guys with valuable insights:
- The tone of design must always match the brand’s personality, whether approachable and local or sleek and luxury.
- A strong user journey is key. Each site was mapped around what users most need – property search tools for Curlett Jones and fast quote forms for Pelorus.
- Conversion paths should always be visible and simple to use. Every page was built with a clear goal in mind.
- Mobile optimisation is essential. Both industries see a high percentage of mobile users.
- Scalability is vital. As both businesses grow, their websites can evolve with them rather than need rebuilding.
Digital Media Guys Review
For Digital Media Guys, these projects highlight the value of understanding a client’s brand story and translating it into an effective digital experience. Both Curlett Jones Estates and Pelorus Chauffeurs now have websites that do more than look good – they work hard behind the scenes to generate leads, build trust and support ongoing growth.
The Curlett Jones Estates website brings property services together in a user-friendly and professional way, while the Pelorus Chauffeurs website embodies the luxury and reliability of a high-end chauffeur service.
Both are strong examples of how Digital Media Guys continue to deliver digital experiences that truly connect businesses with their audiences.
