Case Study: Breathing Digital Life into Century-Old Manufacturer
A new digital strategy – For over a century, Peter Marsh Group has been a stalwart of British manufacturing, specialising in the production of high-quality paper sacks from their base in Liverpool, UK. With a long-standing reputation for reliability and certified excellence within their sector, the company has evolved through various phases of growth, innovation, and restructuring. However, despite their pedigree and prominence in the manufacturing world, one area had long remained underdeveloped – their online presence.
In early 2025, the Peter Marsh Group turned a new page in their business story by partnering with Digital Media Guys to completely reimagine their digital identity. The goal? To create a strong, modern, and strategically-driven online presence that would not only reflect their rich heritage but also drive new leads and opportunities from digital channels; something they had never previously achieved.
A Turning Point: Embracing Digital Evolution
Following an internal restructure and the sale of one of their manufacturing arms, the leadership team at Peter Marsh Group saw a clear opportunity to reset and refocus their brand strategy. They recognised that, to continue thriving in a competitive and increasingly digital marketplace, they needed to bring their online image in line with the quality and innovation they’ve long delivered offline.
This is where Digital Media Guys came in.
Tasked with creating a new website and brand narrative that would position Peter Marsh Group as a forward-thinking leader in their field, our team began with a deep dive into their story, sector, and strengths. It was immediately clear that the company’s credentials including it’s established heritage, specialist manufacturing capabilities, and certified status, were not being effectively leveraged online. We saw huge potential to reshape their digital profile with clarity, authority, and purpose.
Digital Strategy: Combining Content, SEO, and Technical Excellence
Our approach was threefold: rebuild the brand identity through a modern, user-focused website; implement a robust SEO strategy to attract organic traffic; and elevate visibility across new and existing sectors.
Website Design & Development
The newly designed website, launched in early 2025, was built with usability, scalability, and storytelling in mind. We focused on showcasing Peter Marsh Group’s credentials front and centre – their 100+ years of trading, commitment to sustainability, and specialist expertise in the manufacture of industrial paper sacks. With a clean, responsive layout and clear calls to action throughout, the new site instantly communicates trust and professionalism – Visit Peter Marsh Group
Each service area was given its own landing page to improve visibility in search engines and offer more targeted value to potential customers browsing online.
SEO & Digital Content Strategy
From the start, our SEO strategy has been built around three core pillars: content-led growth, technical optimisation, and backlink development.
Content-led strategy: We worked closely with the Peter Marsh team to develop authoritative, keyword-rich content that would resonate with both search engines and potential clients. This included service pages, industry insights, blog content, and case studies, all geared towards highlighting the depth of their knowledge and capability.
Technical SEO improvements: A legacy website often carries with it a host of technical issues. From slow load times to poor mobile usability, we performed a full technical audit and resolved key issues to ensure search engine crawlability, faster performance, and a better user experience across all devices.
Backlink development: To support authority building, we initiated a backlink strategy focused on reputable industry directories, manufacturing forums, and related media, helping to drive organic authority and search performance.
Results: New Enquiries from New Channels
The impact of the work has been both immediate and encouraging. For the first time in their long history, Peter Marsh Group is receiving genuine business enquiries directly through digital channels, a testament to the strength of the strategy and the execution behind it.
Visitor engagement has increased significantly, bounce rates are down, and keyword rankings are steadily climbing across key terms related to their industry and services.
Peter Marsh himself commented:
“Feedback has been really positive so far and we’ve been delighted with the partnership. We’ve seen new business coming through that we never would have found through traditional channels alone.”
It’s exactly the kind of result we love to hear at Digital Media Guys: when a great British business can build on its legacy with the help of a future-facing digital strategy.
Looking Ahead
With the foundation now laid, our partnership with Peter Marsh Group continues. We’re working together on ongoing content development, further SEO refinements, and exploring paid media opportunities to support even greater visibility and lead generation.
For manufacturers like Peter Marsh Group, with deep industry expertise but historically low digital exposure — this kind of digital transformation can unlock enormous new potential.
Want to Take Your Business Digital?
At Digital Media Guys, we help manufacturers, engineers, and specialist B2B companies tell their story better online and convert that story into real business.
Whether you’re a legacy brand looking to modernise, or a growing company ready to be found by new customers, we’re here to make digital work for you.
Get in touch today to discuss your next step — and let’s put your business on the digital map.
