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How to Consistently Develop Your Website for Improved Performance

January 20, 2025

Having a beautifully designed, high-performing website is a significant first step – but what happens after launch? To maintain and improve performance over time, consistent updates, strategic optimisation, and a long-term approach to content creation and technical SEO are essential. At The Digital Media Guys, we not only build exceptional websites but also help businesses transform their online presence through ongoing development and refinement.

Here’s how to ensure your website continues to work hard for your business, long after its initial launch.

Long-Term Content Strategy: Keep Your Website Relevant

One of the best ways to keep your website performing well is to invest in fresh, valuable content. Google prioritises websites that regularly publish relevant content, which improves rankings and keeps your audience engaged.

  • Blogging: Consistently publish blogs addressing your customers’ needs and questions. Use targeted keywords that align with your business goals.
  • FAQs: Update or expand your FAQ section as your business evolves or new trends emerge in your industry.
  • Case Studies: Showcase recent successes or new services to highlight your expertise and build trust with potential clients.

Example: MJKane Accountants

When MJ Kane Accountants came to us, they had minimal online traction and weren’t attracting the types of enquiries they wanted. By implementing a content strategy focused on tax and accounting-related blogs, we helped them dominate niche keywords like “VAT compliance for small businesses” and “TikTok tax tips.”

Within a year, their website became a lead generation powerhouse, consistently bringing in the ideal types of enquiries. MJ Kane commented:

“The Digital Media Guys completely changed our online presence. Before, we were struggling to get any meaningful traffic. Now, our website brings in the right kind of clients every week. It’s been a game-changer for our business.”

Ongoing Technical SEO: Optimise Behind the Scenes

A website’s performance doesn’t stop at the content—it’s equally important to address the technical aspects of SEO to ensure that Google can crawl, index, and rank your pages effectively.

  • Site Speed: Regularly audit and optimise your site’s loading speed. Compress images, update code, and enable caching to improve user experience and rankings.
  • Core Web Vitals: Monitor Google’s Core Web Vitals, including metrics like page load times, interactivity, and visual stability.
  • Structured Data: Use schema markup to help Google understand your content and enable rich snippets in search results.
  • Mobile Optimisation: Ensure your website remains responsive and fully functional on all devices.

Example: Helen Ferneyhough Associates

When Helen Ferneyhough Associates partnered with us, their previous agency had done very little to improve website performance or SEO strategy. The website ranked for just 25 keywords—and none were directly aligned with the services they wanted to promote.

We implemented a comprehensive SEO plan, focusing on optimising existing content, improving technical performance, and creating high-value blogs targeting niche mortgage keywords. Within just three months, we grew their keyword performance from 25 to over 100 keywords, including several ranking on the first page of Google.

“The results have been astounding. The Digital Media Guys truly understand how to deliver real results. In just a short time, our website has become a vital tool for reaching our target audience,” said Helen Ferneyhough.

Analyse and Adapt: Use Data to Inform Future Updates

A high-performing website requires constant analysis and adaptation. By tracking your website’s metrics, you can identify opportunities to refine your strategy and improve performance.

  • Monitor Traffic Trends: Use Google Analytics to understand how users interact with your website and which pages perform best.
  • Track Keyword Performance: Regularly update your keyword targeting to stay ahead of competitors and adapt to changes in search behaviour.
  • Optimise Existing Content: Refresh older blogs with updated information, internal links, and new keywords to keep them relevant.

Why Consistent Development Matters

A website that’s left untouched after launch will inevitably start to lose its competitive edge. Search engine algorithms evolve, customer expectations shift, and industry trends change. By consistently investing in your website’s development, you can:

  • Stay visible and competitive in search results.
  • Attract more targeted traffic.
  • Build credibility and authority in your industry.
  • Convert more visitors into leads or customers.

Let The Digital Media Guys Help You

Your website is a long-term investment. To keep it performing at its best, you need a strategic partner who understands the importance of content and technical SEO.

At The Digital Media Guys, we’ve helped businesses like MJKane Accountants and Helen Ferneyhough Associates achieve incredible results through consistent website development and optimisation.

  • Follow us on social media for the latest tips and case studies.
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  • Or, better yet, get in touch today to find out how we can take your website from good to exceptional.

Invest in your website’s future with The Digital Media Guys—because a great website is just the beginning.